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We have a challenging and inspiring mission: “To become the best preferred company in Pakistan”. This mission gives us the purpose to develop innovative and pure products that will be recognized¬† around the world.

We are one of the research-based on tobacco and cigarettes product company. But being a leader brings responsibility. This means that we care about the impact that we have on the people and places touched by our mission to improve taste around the world.

Quality Monitoring during Product Process

  • Physical leaf inspection at the feeding area.
  • Monitoring of moisture level during conditioning process.
  • Non-tobacco related material (NTRM)/foreign removal during the entire process.
  • Standard threshing parameters to achieve uniform particle size as per requirement.
  • Monitoring of moisture content and particle size standard in the packed product.